Satcha Vodka - The drink that inspires creatives.
Satcha Vodka is a fictional Vodka brand created by Britany Shade, left up to interpretation by her students at Western Washington University. I took the concept and decided to make a brand for artists who like to drink and create while doing so.
“Satcha is a drink for creatives who are stuck without any ideas. Drinking our vodka is a surefire way to loosen up and stop caring about whether or not your ideas are good, only that you have them flowing. “
The Label
The label is an off white like parchment paper with scratchy ink drawings and gold fleck accents.
The Deer
The Deer is the face of Satcha Vodka - He is a companion, one that encourages you to keep drinking, knowing it’ll get those creative juices flowing.
The Deer is a sketchy figure, and he acts like a drawing come to life - in an animated scenario, he would act like stop motion, with a low frame rate.
Process and Sketches
The Products
As seen above, the main product of Satcha Vodka is, of course, the alcohol. However, there is more than just the drink! Satcha also provides creative companion products and drinking accessories.
The company provides items like shot glasses, notebooks, and coasters.
The Marketing
Satcha Vodka’s marketing is focused on both The Deer and the consumer. The Deer is a seen in many of Satcha’s advertisements, seeing as he is the face of the brand, but in other situations, real people should be the focus.
The colors of Satcha are black, white, and gold, but when featuring real people, reds are thrown into the mix. Pictures of real life should also feature scribbles over them, like someone took a paint pen to the piece.
